I grew up along the Canadian border in upstate New York, where hockey rules over football and poutine is considered a delicacy. After graduating from college, I moved to Colorado and have called it my primary home ever since. However, each summer and fall, I reside in New York to enjoy lake life and the timeless beauty of its autumn foliage.
My passion for design began the moment I stepped into my first art class. I went on to earn both an Associate’s Degree and a Bachelor of Fine Arts in Graphic Design from the State University of New York at New Paltz, studying under professors who had been mentored by design legends Milton Glaser and Paul Rand. Meeting Mr. Glaser in person was a pivotal moment—one that cemented my lifelong love affair with design.
Over the years, I’ve built a career across diverse creative environments, which has shaped me into a highly versatile director and designer. My experience includes collaborations with companies such as the University of Colorado Boulder, OtterBox, F+W Media, Burke Design Studio, Larimer County, and Burns Marketing.
At Lumen, I’ve led and directed large-scale, multi-platform campaigns, but my true passion lies in branding—developing a brand's identity and bringing it to life across every touchpoint, especially within physical environments. Visual storytelling, through both design and photography, remains my favorite part of the creative process.
For more information and job history, please visit:
LinkedIn: linkedin.com/in/GailWeidle
Tasked with creating a mood board to describe myself, this is:
My Visual Identity
